One of the key rhetorical techniques is find the proper tense for a debate. The Greek philosopher Aristotle identified these three kinds as forensic argument (which is concerned with blame, and which takes place mostly in the past tense), demonstrative argument (which is concerned with values, and which takes place mostly in the present tense), and deliberative argument (which is concerned with choices, and which takes place mostly in the future tense). There are, furthermore, three distinct kinds of arguments. Every argument has three basic steps: first, stimulating the audience’s emotions, second, changing the audience’s opinion, and third, getting the audience to do or choose something. In Part One, “Offense,” Heinrichs lays out the basics of arguing. In Thank You for Arguing, Jay Heinrichs endeavors to show why the lost art of rhetoric-the study of argument and persuasion-can help people understand the world, help them succeed, and generally improve their lives.
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